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 Changing the visuals - Changing the conversation. New Visual Storytelling from Sub-Saharan Africa.

 
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The challenge

Most imagery we encounter from Sub-Sahara Africa are either illustrating stories of hunger, warfare and disasters or depicts wild animals and beautiful sceneries. But although facing many challenges Sub-Sahara Africa is also a region of immerse opportunities and change.

To capture and spur this change a visual reframing of Sub-Sahara Africa is needed. A reframing that reflects African enterprise, innovation and everyday life as well as the diverse artistic expressions from the region. Africa Reframed exists to create and promote this new imagery believing that by changing the visuals we can help change the conversation.

 
 
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Our activities

Africa Reframed work with a wide range of activities and partners creating and promoting new visual storytelling from Sub-Sahara Africa. Though our workshop activities we engage local photographers in the creation of commercial and fine art photography and offer them to tap into our sales channels.

Our ongoing Exhibitions ensures international audiences the opportunity to engage with new work from a powerful Sub-Saharan art scene on the rise. Our upcoming Image Bank will supply Companies and Organisations with fully released imagery. Our soon to be launched print store will offer fine art photography from the region.

 
 

Image Bank

Enterprises and Organisations now have a easy way to source imaginary reflecting African enterprise, innovation and everyday life thats currently hard to find. Launching late 2017

Exhibitions

Africa Reframed’s Exhibitions are developed in collaboration with cultural and commercial partners. The exhibitions offers insight into a versatile and creative continent

Print Store

The printshop features art work created in international collaboration, connecting emerging talents with international renowned photographers. Launching late 2017

 

 

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Exhibitions

 
 
 

The traveling and modular exhibition Africa Reframed offers insights into a versatile and creative continent, which is full of surprises and quite different from the Africa most often portrayed in the media.

The first edition of Africa Reframed opened June 2016 in Copenhagen. A unique exhibition design within the 5000m2 large space of Øksenhallen was developed specifically for the exhibition. For the first time in Scandinavia, visitors could experience a select group of artists, contributing to a worldwide fascination with contemporary African photography.

 
 
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2016


Africa Reframed Exhibition

Featured Artists 

 
 
 
 

Omar Victor Diop

Omar Victor Diop was born in Dakar in 1980. Since his early days, Omar Victor Diop developed an interest for Photography and Design, essentially as a means to capture the diversity of modern African societies and lifestyles. The quick success of his first conceptual project Fashion 2112, le Futur du Beau which was featured at the Pan African Exhibition of the African Biennale of Photography of 2011 in Bamako (Rencontres de Bamako) encouraged him to end his career in Corporate Communications to dedicate to photography in 2012.

 

The series Diaspora. Omar Victor Diop / Courtesy MAGNIN-A, Paris

 

His latest series entitled Diaspora is a time travel. A journey that takes its starting point in the present with the issue of immigration of African in Europe and their place in European society. Diop forces us to reconsider our perception of history by highlighting notable Africans living in Europe between the fifteenth and nineteenth century. The integration of elements of football, weaves the links between past and present and question the position of African today.

 
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Namsa Leuba

Namsa Leuba’s diverse photographic practice examines the representation of African identity through the Western imagination. Spanning documentary, fashion and performance, Namsa Leuba creates a visual imaginary that explores the signs and symbols of her cultural heritage, from rituals and ceremonies to statuettes and masquerades. Whether executed on location in the artist’s ancestral hometown of Guinea or in the constructed studio environment, Leuba’s projects combine an anthropological interest in traditional customs with an aesthetic that is informed by fashion and design sensibilities. Adopting a theatrical approach with careful attention to props, colors and gestures, Namsa Leuba questions the relationship between fact and fiction, action and representation, and the sacred and the profane. 

 

From the series Kingdom Of Mountain. Courtesy Namsa Leuba

Yinka ILori

Every piece is very different. All have their own personality and character. Each piece has a story to tell.
 

Yinka Lori, Nigeria/UK, born 1987

Every piece is very different. All have their own personality and character. Each piece has a story to tell. (Yinka Ilori on his work at anotherafrica.net) As many other young Africans and expats Yinka Ilori didn’t choose a life as a doctor or an engineer, as his parents wished for. Instead he chose the creative path where African traditions are mixed with contemporary design and language. Yinka Ilori specializes in up-cycling vintage furniture, inspired by the traditional Nigerian parables and African fabrics. His unique and vibrant work sits between traditional divisions of art and design. 

Iloris design debates consumerism when he transforms vintage furniture to new and colorful life by combining elements from different chairs and adding other objects, textiles and colors. At the same time his works expresses the multiculturalism in his hometown, London, and in the overall African inspired creative and dynamic flow, AFRICA REFRAMED like to capture in moments. 

Every single chair from Ilori is inspired of and conveys the Nigerian parables which were part of his childhood home. Actually, one of his recent shows was named If Chairs Could Talk. Ilori use the narratives of the parables with a declared political aim to create works that makes the observer reflect on issues such as hope, sexuality and social classes. 

Yinka Ilori studied Furniture and Product Design at London Metropolitan University and has since exhibited internationally in solo shows and group exhibitions in London, Lagos, Stockholm, Basel, Bilbao and New York.

Visit http://yinkailori.com

 
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Fabrice Monteiro

Fabrice Monteiro is an emerging artist based in the fields of photojournalism, fashion photography, and portraiture. Born to a Beninese father and a Belgian mother, his childhood is nurtured with multi-cultural. His unique signature style revolves around his passion and love for the heart and the people of his country. Monteiro was not predicted to become a photographer. In 2007, he meets the New York photographer Alfonse Pagano, who quickly becomes his friend and mentor. Assumed its creative force, he is striving to build a visual world in his own multicultural image, mastering the aesthetics that allows his images to carry the weight of traditions and modernity.

 

From the series The Prophecy. Courtesy Fabrice Monteiro / Mariane Ibrahim Gallery

 

Follow : @africareframed 

 
 

Africa Reframed is a Commerce & Culture initiative. www.commerceandculture.org

Contact: info@commerceandculture.org